To highlight the power of the Z490’s DTS:X Ultra 3D audio function, we teamed AORUS up with Dj/Producer Timmy Trumpet and Dr. Andrew Belletty of the National Institute of Experimental Arts to mix a track demonstrating the motherboard’s spatial audio capability. Wearing headphones listeners could hear stationary and moving sounds above, below and around them
Travis Fimmel takes his work but not himself, too seriously. We wanted to reflect his Aussie loveable-larrikin spirit for his beer brand Travla, via an integrated campaign in partnership with BWS - Australia’s largest liquor retailer. Set in his home town on the Murray River, we follow Travis as he delivers beer to some local mates who can’t help but Take the Piss - literally and figuratively.
Our mission was to position independent local beer Travla as the Australian tonic for adventure. We started this journey with a multi-channel campaign featuring actor and brand owner Travis Fimmel.
The Great Barrier Reef is In Great Hands. Ours and Yours, national brand campaign heroes the work of the Reef Authority, while placing a particular emphasis on the indigenous community who've nurtured the reef for over 60,000 years and continue to do so.
As an internal component of the successful Stop Pep 11 ocean drilling campaign, we created a unique social media Augmented Reality filter allowing Instagram users to see exactly what an oil rig might look like on their local coastal horizon.
Giigasaurus was a giant steel framed dinosaur furnished with redundant technology as a sustainability statement. Built by two of Australia’s leading sculptors, it was furnished with obsolete mobile tech gathered by local schools as part of a larger recycling and upgrading initiative. The work was showcased at the world's largest outdoor exhibition; Sculptures By the Sea, and viewed in person by over 600,000 visitors. Another 270,000 shares on FB helped it earn a Cannes Branded Experience Lion.
A ground-breaking interactive 360VR experience for Jeep USA & World Surf League. Shot by legendary surf director Taylor Steele and featuring pros Jordy Smith, Malia Manuel and the legendary Sunny Garcia, this enabled viewers to choose their own journey through VR interactions where their eyes became the controllers.
Immersed in black and gold, the Miller Design Lab was a celebration of arts, culture, design and technology. The SoHigh Gallery transformed into a glistening entertainment hub offering revellers an eclectic setting to eat, drink and enjoy works by some of Australia’s most innovative creators.
Shot by iconic international fashion photographer Ben Watts and featuring top model and social media influencer Natalie Roser, Mavi-lous is a celebration of looking fabulous even when doing the most mundane everyday tasks.
Casella engaged us to develop a brand around their latest global offering, Magic Box. Armed only with a name and label, we created a backstory, character, and the Welcome to Magic Hour campaign, celebrating that most magical time of day. Partnering with Getty Custom Content, we captured dozens of talented creators’ interpretations of Magic Hour, across every time zone. This also featured live cam billboards to various cities and famous sights during their magic hour.